Beyond Flipcharts and Trust Falls with
LEGO® SeriousPlay®

We help organizations unlock creativity, solve complex problems, and build cohesive teams through engaging, hands-on workshops that deepen connections and cultivate collective insight.

Immersive Collaboration

Creative Problem Solving

Strategic Clarity

Play Always Serves a Purpose

Participants bring ideas to life by constructing LEGO® models rather than relying on discussion alone.

Typical Workshop Design

Work Mode:

Cognitive and deliberate

Focus is on the past and future

Conventional tools

e.g. graphs, dashboards, Excel Workbooks, and PowerPoint presentations

Limited to participants with specific learning, processing, and communication styles

Illustration of people in a meeting with a digital checklist on a screen

VS

Lego® Serious Play®

Play Mode:

3D, tactile, emergent, and creative

Focus is on now to inform the future

Lego® bricks are the main tool

All learning styles, processing speeds, and levels of management thrive with this method

Illustration of two people discussing Lego figures and blocks, with speech bubbles indicating conversation.

We use LEGO® SeriousPlay® like a facilitation Swiss Army knife, applying it with clients for a variety of use cases.

Illustration of three people engaging in a collaborative activity involving building blocks and a toy figure, with a speech bubble, coffee mug, and blocks on a table.

Focus Groups

Illustration of two people, one holding a small robot, the other touching their head, speech bubble and surprised expression.

Program (Re)design

Illustration of three people interacting with toy robots and building blocks, with speech bubbles indicating communication.

Change Management

Team
Building

Logic Model
Design

Strategic
Planning

How It Works

Brick by Brick: The LEGO® SeriousPlay® Process

A collaborative process where each step sparks creativity, connection, and shared innovation.

Think with Your Hands

Unexpected insights emerge while building. Your fingers discover ideas your mind hasn’t fully formed yet.

Listen with Your Eyes

Illustration of a person wearing glasses and a headband with bows, thinking while looking at toy building blocks on a table.

Studying and asking questions of other’s models reveals details and metaphors that even the builder might not have realized.

 By constructing physical representations of their thoughts and experiences, participants reflect on their understanding and assumptions about the topic, beliefs, and values, enhancing self-awareness and critical thinking.

Why it Works

LEGO® SeriousPlay®:

Equalizes voices and participation

Everyone builds, then everyone shares. The process ensures each person is heard and every creation receives equal attention. It naturally breaks down power dynamics—after all, you can't build 'louder' than someone else with LEGO® bricks.

Transforms abstract ideas into actionable insights

With LEGO®, people express ideas that words alone sometimes can't capture, transforming abstract concepts into tangible models. The models become pieces others can see and explore through questions, ensuring genuine understanding of each builder's perspective.

Engages diverse participants and learning styles

'Thinking with your hands' empowers participants by providing time to process thoughts before discussion while engaging kinesthetic, auditory, and visual learning styles that traditional formats often neglect. Like mathematics, building with LEGO® transcends language barriers, making it accessible to everyone.

Accelerates clarity and decision-making

The LEGO® process moves faster because everyone builds at once rather than waiting for turns to speak. When participants transform complex ideas into physical models, understanding happens more quickly as people can literally point to their thinking. Since these models stay visible throughout discussions, important insights don't get lost or forgotten.

Seeing everyone's creations together reveals patterns and connections immediately, while the building process naturally surfaces underlying concerns that might otherwise take multiple meetings to discover.

Physically connecting models can create clear, visual consensus - when you see how ideas fit together, there's less confusion about what's been decided.

You Bring the Vision, We Bring the LEGOS®

Workshop Process

Silhouette of a map of Italy

  1. Discovery

We’ll assess your team’s unique needs and challenges to tailor the LEGO® Serious Play® experience.

Two people engaging in conversation while playing with building blocks and toy figures, with speech bubbles depicting dialogue.

2. Interactive Workshop

We facilitate a hands-on LEGO® Serious Play session where your team builds, collaborates, and innovates.

Martin Luther King Jr. delivering a speech at a podium with microphones.

3. Final Product

We distill the LEGO® models built and process outputs into a meaningful and actionable report

Don't Take Our Word For It

  • " This experience refocused my attention to seeing colleagues as individuals and respecting the work they do. "

    - Workshop Participant

  • " I feel way more connected than I did before. There was so much vulnerability & transparency. I feel more comfortable sharing things with them moving forward. "

    - Workshop Participant

  • " I learned the importance of recognizing and appreciating different perspectives and approaches to the same challenges. I also learned that we are all connected somehow. I love that. "

    - Workshop Participant

  • "It was serious work but it didn't feel heavy."

    - Workshop Participant

  • "The process surfaced that we have much in common about our needs and values and are in more alignment than I expected."

    - Workshop Participant

  • "We got more diversity of thought through building with LEGO® than other meeting/workshop methods."

    - Workshop Participant

  • “Using Lego® was a change of pace and it created safe boundaries for discussion. It provided a framework for discussion, instead of an open conversation - which can be daunting with a large team.”

    - Workshop Participant

  • “I liked that it opened a level of curiosity and creativity that I don't normally get a chance to engage with or showcase but need to do more of.”

    - Workshop Participant

  • " I feel more connected to them as individuals because they expressed themselves and showed up in ways I don't normally. "

    - Workshop Participant

Group of people in a classroom taking a selfie with toys on the table.
Group of people engaged in a LEGO building workshop around a table, with scattered LEGO pieces and instructional materials. One person is smiling and talking, while another is focused on building.
A woman in a black shirt holding colorful building blocks during a group activity in a classroom setting. Several people are seated around a table with worksheets and a can of Pepsi visible. A whiteboard is in the background.